Craig Maher

Senior UX Designer — AI Strategy & Product Design
908-208-4384 craig@craigmaherportfolio.com craigmaherportfolio.com linkedin.com/in/craigfmaher
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Summary

Led AI/LLM product design at ADP, reducing manual HR processes by 87% and cutting response times from 15 minutes to 2. Currently building OrchestratoR, an AI accessibility co-pilot that shifts WCAG validation into the component workflow — before issues reach production. 8+ years designing enterprise AI products, design systems, and developer experience tools across large-scale cross-functional teams.

Align

Current Projects

OrchestratoR — AI Accessibility Co-Pilot 2026 — Present
Founder & Independent AI Product Designer
  • Identified a systemic gap in enterprise design workflows: accessibility issues consistently surface late in the build cycle, after components are already in development.
  • Designed and built an AI co-pilot that evaluates component workflows in real time — analyzing code logic, design-system tokens, state behavior, and WCAG compliance with guided fixes.
  • Used storyboarding and digital twin modeling to map human-AI interaction flows and validate product decisions through a value matrix framework.
  • Built the A11Y DoubleCheck Agent for second-pass validation; developed using Claude Code and VS Code with system architecture documented via Mermaid Diagrams and versioned in GitHub.
  • Positioned at the intersection of AI, ADA/WCAG compliance, and enterprise design systems — addressing an emerging legal and product risk for any team building AI-facing products.
ClearChart — AI-Powered Design System 2025
Founder & Design System Architect
  • Built a modular, accessibility-first design system for data-dense dashboards across mobile and desktop — featuring light/dark modes, WCAG-compliant components, and AI-assisted features including trend analysis, performance forecasting, and automated reporting.
  • Used storyboarding, digital twin modeling, and value matrix frameworks to define product scope across three industry verticals: Fintech (Forecasting Panel with adjustable confidence levels), Healthcare (Results Comparison Panel with AI-driven visual explanations), and Enterprise.
  • Embedded AI-powered components directly into dashboard architecture — turning complex, high-density data into clear, actionable insights while maintaining strict accessibility and compliance standards.
  • Developed shared design language and governance standards to reduce design overhead, ensure cross-team consistency, and support product growth at scale.
  • Explored how enterprise dashboards can be better supported through clarity, consistency, and automation — advancing a collaborative model between design system teams, developers, and stakeholders.
Design

Experience

ADP — Lead UX Designer IV 2017 — 2024
Roseland, NJ  ·  Contractor & Full-Time Employee
AI/LLM Product Design — ADP Assist Policies  |  2023–2024
  • Designed end-to-end UX for ADP's AI/LLM-powered HR policy assistant, serving HR practitioners and employees across enterprise accounts.
  • Reduced manual HR processes by 87% and cut response times from 15 minutes to 2 minutes through intelligent workflow and interaction design.
  • Led discovery, stakeholder research, user flows, wireframes, and high-fidelity Figma prototypes using ADP's Waypoint design system.
  • Deployed MVP to marketplace; iterated on design based on pilot testing and client feedback.
Developer Experience (DevX) UX — ADP Kloud9  |  2021–2023
  • Led UX redesign of ADP's cloud-based developer platform, migrating from legacy UI to the Waypoint design system.
  • Redesigned information architecture (by topic, type, and task) to reduce cognitive load; validated through tree testing, usability testing, and prototyping.
Conversational UX & Design Systems  |  2021–2023
  • Redesigned ADP's new hire onboarding with gamification across desktop and mobile — discovery, journey mapping, wireframes, interactive prototypes, and usability testing.
  • Designed inline feedback system within ADP's chatbot to capture quantitative UX data and improve conversational flows.
  • Redesigned ADP Virtual Assistant ChatBot icon — A/B tested for recognition, discoverability, and tappability.
Enterprise Product Design  |  2017–2021
  • Led UX design across ADP's enterprise product ecosystem: EV6 Enterprise, HR Assist, Sales Beacon, and Associate Portal.
  • Designed data visualization and sales metrics UX for ADP Sales Beacon across Apple Watch, iPhone, Tablet, and WebApp — delivered MVP through multi-phase rollout with stakeholder-tested iterations.
Freelance UX/UI Designer & Developer 2012 — 2017
  • nūtrious App (NYC): Designed end-to-end UX/UI for an early-stage health and wellness iOS app — research-driven, hub-and-spoke navigation, full visual design system.
  • Additional clients: iamHeart (Tucson), GDVSource (NJ), Kevin Clarke (France), Arts Students League (NYC).
  • Additional Clients 2004–2013: TBWA/Chiat/Day, West Point Military Academy, Bill Smith Group, UFO Records, TAG Creative NYC.
Validate

Education & Certifications

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Skills

AI & Product Design: Human-AI interaction, LLM product UX, agentic workflow design, digital twin modeling, value matrix analysis, storyboarding, AI accessibility systems
UX: Design systems, information architecture, user research, wireframing, prototyping, usability testing, heuristic evaluation, journey mapping, tree testing, WCAG/A11Y
Visual Design: Typography, color, iconography, data visualization, style guides, art direction, brand identity, visual systems, presentation design
Methods: Agile/Scrum, OKR-driven design, KPI benchmarking, design thinking, discovery workshops, stakeholder mapping
Soft Skills: Cross-functional collaboration, strategic communication, stakeholder alignment, design advocacy, mentorship
Tools: Figma, FigJam, Miro, Adobe CC, Claude, Claude Code, VS Code, Mermaid Diagrams, GitHub, JIRA