About Me:
Based in New Jersey, I define myself as a Senior UX AI Strategist & Product Designer — one part detective, one part architect, and one part strategist. I connect the dots between business goals and end-user needs, translating complex challenges into clear product direction for both the short and long term.
What's changed in my practice recently is the addition of a new dimension: I'm now designing with AI, not just for it. I conceptualized, architected, designed, and vibe coded OrchestratoR™ — an AI accessibility copilot that helps product teams detect, understand, and resolve accessibility issues earlier in the development workflow. I built and own the full prototype: a React frontend, Python Flask backend, RAG-supported guidance, and a live Claude API integration — taken from a Cursor MVP to test, shape and iterate to a working AI-driven prototype in VS Code, including prompt engineering, human-in-the-loop evaluation flows, and structured accessibility scoring.
That project represents where I believe UX leadership — intermixed with human problem-solving strategy — is heading: designers who can think in systems, speak the language of engineering and AI, collaborate with cross-functional teams, and build prototypes that close the gap between vision and shipped product that people want to buy and use.
My broader approach hasn't changed — I still blend strategic foresight with measurable design outcomes, driving quick wins that move the needle while keeping the big picture in focus through UX metrics, KPIs, and business ROI. I thrive in cross-functional teams, partnering with stakeholders to surface untapped opportunities and turn insight into value that didn't exist before.
To me, great design has always gone beyond aesthetics. Does it work? Does it drive ROI? Is it usable, useful, and worth building? In a market where AI is reshaping every product category, my mission is the same — empower users, elevate products, and demonstrate the transformative power of design thinking applied at the intersection of strategy, technology, and human need. ~ Craig
UX / Product Design:
Contributing left- or right-brain processes, I can be involved in UX projects by either 1) helping shape products from inception to completion or 2) just taking prior collected research from interviews / quantitative data, completive feature analysis, personas and user flows. From there, I’m crafting a problem statement and outputting prioritized solutions into clickable interactive wireframe prototypes for collaboration with developers and user testing. Whatever the process, it is this culling through materials to identify and apply core key features that center around business / tech requirements, user needs and goals that I offer.