About Me:

Based in New Jersey, I define myself as a Senior UX Designer focused on AI Strategy & Product Design. One part detective, one part architect, one part strategist — I connect business goals to user needs, driving ROI and turning complex challenges into clear product direction.

What's shifted in my practice: I'm now designing with AI, not just for it. I'm the creator of OrchestratoR™ — an AI Accessibility Copilot that helps product teams detect, fix, and ship accessible experiences earlier in the workflow.

OrchestratoR represents where I believe UX is heading: beyond designing screens and into designing systems. I help product teams define the right problems to solve, use strategy, storyboarding, and data to guide decisions, and collaborate across design, development, AI engineering, SMEs, and product leadership. My goal is to bridge business needs, user needs, and technical implementation to create products that deliver measurable value and that people actually want to use.

~ Craig

UX / Product Design:

I work across the full UX spectrum — from early discovery and problem framing to prototyping, testing, and handoff. Whether I'm shaping a product from inception or picking up mid-stream from existing research, my focus is the same: define the right problem, design the right solution, and deliver work that product and engineering teams can actually build from.

My process is grounded in user research, competitive analysis, systems thinking, and close collaboration with stakeholders, developers, and AI engineers. I prototype at speed with Vibe coding skills, test with real users, and iterate with a loop and learn mindset.